Structured paid search for local service businesses.

Pricing is published on this page — see the pricing section for the full structure. The short version: a flat monthly management fee that tracks your combined Google + Microsoft Ads spend, with both platforms running together once you're above a certain spend threshold. Ad spend is paid directly to the platforms, separate from the management fee.

Which tier fits you depends on your current spend, the markets you're in, and what you're trying to scale. Easiest to walk through on a 30-minute call once we've understood the business — book one when you're ready and we'll map it out.

You do. Always. We work inside your Google Ads, Microsoft Ads, GA4, and call tracking accounts as a manager — not as the owner. If you ever leave, the accounts remain yours with no migration headache. We never gate-keep your data.

No formal minimum. Our entry tier starts at $500/mo management fee for combined ad spend up to $5,000/month. Below about $2,000–$3,000/month in ad spend, the math gets harder for both sides — there isn't enough volume to optimize against. But we'll have an honest conversation about whether paid ads is the right move for your business at any spend level.

Ad spend is paid directly to Google and Microsoft, separate from our management fee.

A 90-day proof period to start, then month-to-month with 30 days' notice. No long-term lock-in, no auto-renew clauses.

The 90-day window exists so we have time to rebuild what's broken, optimize against real data, and prove the math. On day 90, you receive a written performance review against the baseline we established in week one — and the decision to continue sits with you, informed by documented results from your own account.

Our team operates from India with working hours that overlap North American business days. Most clients reach us faster than they reach agencies in their own city — when you send a message at 5 PM Eastern, it lands on a team that's mid-afternoon.

Quality is structural, not personal. The team operates against documented SOPs — every audit, every campaign launch, every weekly review follows the same checklist regardless of who is online. Strategic decisions on every account — audit framing, campaign architecture, escalations — pass through Mrigank, so a 16-year veteran is in the loop on every engagement. Your dashboards and reports are live and visible to you around the clock; you don't wait for our updates to see what is happening.

We research US local markets specifically — competitor SERP data, regional search trends, local-language ad copy variants. The team has shipped paid search campaigns across major US metros including Chicago, Phoenix, Denver, Austin, Washington DC, Charlotte, Bellevue, and Orange County.

You'll have a dedicated point of contact for day-to-day campaign work — weekly check-ins, optimization, reporting, and replies to your messages. The same person, every time, so context never gets lost.

Strategy is led by Mrigank, who frames every account's initial audit, signs off on campaign architecture, joins quarterly reviews, and is the escalation point for anything that matters. This isn't a bait-and-switch where the founder sells and juniors deliver — execution runs against Mrigank's methodology and documented SOPs. The founder is in the loop, not in every meeting. That's how you get 16-year-veteran thinking with full-time execution coverage at our price point.

On the Scale tier (combined ad spend $30K+), Mrigank joins the monthly strategy session directly.

Deeply — for local service businesses specifically. Running paid search day-in, day-out for this category means we think about the things ads agencies often don't: ROI by zip code in route-density-sensitive businesses, the difference between residential vs commercial search behavior, seasonality across US metros, answer-speed decay on missed inquiries, how funeral home delivery economics differ from prom orders, how dental case mix changes which keywords are worth bidding on. These shape how we construct and bid the campaigns. They don't change what we're responsible for — qualified demand into your funnel — but they change how well we do that part.

Cleaning is where we go deepest. Our flagship case study is a residential cleaning company we scaled from $10K/month to $100K/month across eight US metros over twelve months — full breakdown in the case studies section above.

No, and that's a deliberate choice — across cleaning, home services, and other LSA-eligible categories. LSAs sound good on paper, but in practice businesses end up paying for disputed leads, "tire kicker" inquiries, and complaints about jobs they never quoted. The dispute process is opaque and the lead quality is inconsistent.

Instead, we put your budget on high-intent search traffic — people typing your service into the search bar with clear buying intent. That traffic lands on a fast, controlled landing page we built specifically for the service and market. You get fewer wasted dollars, more qualified inquiries arriving at your sales team, and a campaign you can actually optimize.

The same logic applies to location extensions in service businesses where physical drop-ins hurt operations. We skip them on purpose.

Honest answer: the first 30 days is mostly about getting the foundation right and buying the data we need. Week 1 is audit and tracking fixes. Week 2 is rebuilding account structure and shipping the first landing page. Weeks 3–4 is launch and initial optimization.

You'll see leads coming in by the end of month one — that's the commitment. But the first month is rarely the most efficient. Conversion data has to accumulate before we can set the right CPA caps and let the algorithms work properly. The real ROI inflection usually happens in months 2–3, which is why our 90-day proof of concept is structured the way it is.

If month one is genuinely empty — no real leads at all — the half-price month-one commitment applies. We don't promise overnight miracles, but we don't bill full rate for a month that didn't deliver either.

You pay Google and Microsoft directly for ad spend. You also typically pay for call tracking (we recommend WhatConverts or CallRail — your choice), and any CRM or follow-up software you choose to use.

We don't get kickbacks from these vendors, we don't host your tools on our infrastructure, and we don't lock you into a platform. Recommendations are based on what fits your situation, not what pays us a commission.

2-hour response TAT during reasonable working hours, and most responses are immediate. Outside business hours, you'll have a reply by morning.

The structural reason this works: we have a distributed team across India and US time zones. Someone is online for almost every hour you'd be working.

We've watched paid ads evolve through three platform eras — AdWords gold rush, mobile/automation, and now AI-driven everything. That perspective shapes how we use AI: where it actually moves the needle, not where it sounds good in marketing copy.

AI gets used in specific places: daily search term classification (flagging waste and opportunity), ad copy variant generation (drafted weekly, reviewed by humans), audit generation (5-page audits produced overnight), lead quality scoring (call tagging where compatible), and weekly report drafting.

What stays human: strategy, account structure decisions, bid adjustments, relationship work, and anything that touches your money. AI removes the tedium, not the judgment. After 16 years, we know the difference.

Two structural protections. First, if campaigns aren't live and producing visible inquiry flow by the end of month one from engagement start, your first month's management fee is reduced by 50% — applied to your invoice directly. Second, at day 90 you receive a written performance review against the agreed baseline, and you decide whether to continue. If the numbers aren't there, the engagement closes on day 90. No long-term contract, no exit penalty, no notice-period fees.

Beyond the formal commitments: we'd rather you leave on month four than stay on month six unhappy. Long retention through unhappy clients isn't a business we want to run.